Customer pain point 1. Insufficient packaging function:The packaging of limited number of co-branded clothing needs to have both collection value and practical function, but the traditional carton is easy to be damaged during transportation, and lack...
Customer pain point
1. Insufficient packaging function:
The packaging of limited number of co-branded clothing needs to have both collection value and practical function, but the traditional carton is easy to be damaged during transportation, and lacks visual impact, which can not meet the expectations of consumers for limited number of goods.
The existing packaging scheme can not effectively protect the goods, resulting in an increase in the return rate, affecting the brand reputation.
2. High design restoration requirements:
The IP side has high requirements on the degree of restoration of packaging design, which needs to accurately present complex patterns such as mecha texture and gradient color, and the production cycle is only 1 month, which is difficult to achieve by traditional process.
3. Production efficiency pressure:
It is necessary to complete the mass production of 50,000 orders in a short time, while ensuring the consistency of the pattern and structure of each product.
solution
1. High-precision IP visual presentation:
Hot pressing integrated molding process: EVA hot pressing technology is used to accurately reproduce the texture and gradient color of the mecha, ensuring clear pattern details and natural color transition.
Built-in shock-proof insulation layer: The honeycomb shock-proof structure is added in the box, and the compressive strength is increased by 60%, effectively protecting limited products.
Finish: Use a matte UV coating to enhance texture and prevent scratching, enhancing collectible value.
2. Quick response production system:
Digital mold library: Enable digital mold management system, quickly access IP element template, shorten the proofing cycle.
72-hour proof confirmation: Through 3D modeling and rapid proof technology, the sample production is completed within 72 hours and submitted to the customer for confirmation.
30 days batch delivery: Optimize production line scheduling, use automatic cutting and hot pressing equipment, complete 50,000 orders within 30 days to ensure delivery efficiency.
3. Brand visual depth binding:
The brand LOGO and IP logo are printed in a prominent position on the outside of the protective box to strengthen the brand co-branding effect.
Provide customized unpacking experience, such as built-in limited number cards, to enhance consumer interaction.
Results and market response
1. Business performance:
The product was sold out within 48 hours and became an annual explosive commodity.
Customer re-purchase rate increased by 200%, promoting significant growth in brand accessories revenue.
2. User feedback:
Consumer comments: "The packaging design is so amazing, I can't bear to throw it away, it has become my collection!"
IP fan comments: "From the pattern to the texture are perfectly restored to the essence of IP, beyond expectations!"
3. Social Media Effects:
The product triggered hot discussions on social media, with more than 5 million topics and more than 10 million views of relevant unpacking videos.
It has become one of the "most collectible trend surrounding" of the year, significantly enhancing the brand's youthful image.
4. Industry recognition:
The project was highly praised by customers, resulting in subsequent multiple co-branded IP cooperation.
The efficiency and precision of the production system have become the industry benchmark, attracting a number of head brands to seek cooperation.
Core value extraction
1. Technical advantages:
Hot pressing integrated molding process to achieve high precision restoration of complex patterns.
Digital mold library + automated production line to ensure efficient mass production.
2. Market value:
Through packaging innovation to enhance the added value of limited goods, promote brand premium and user loyalty.
Win the trust of customers with efficient delivery capabilities and lay the industry leading position.
Suggested display form
1. Graphic combination:
Displays the exterior pattern and internal shock-proof structure of the protective box, and the unpacking scene diagram.
2. Data label:
Highlight key data such as "48 hours sold out", "5 million topic volume" and "repurchase rate increased by 200%".
3. User testimonies:
Use positive reviews from consumers or IP fans to enhance credibility.
The above content can be directly used for independent station case display, customer proposal or publicity documents, if you need to further adjust or supplement, please feel free to inform!
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