Customer pain point 1. Insufficient protection of equipment:Sports equipment has special shape and many accessories, and universal storage bags cannot be accurately adapted, resulting in collision, wear and even damage during transportation or use of...
Customer pain point
1. Insufficient protection of equipment:
Sports equipment has special shape and many accessories, and universal storage bags cannot be accurately adapted, resulting in collision, wear and even damage during transportation or use of the equipment, affecting the use experience and competition performance of athletes.
Traditional storage schemes lack impact resistance and cannot meet the needs of high-intensity events.
2. Brand exposure needs:
As an internationally renowned sports equipment brand, the customer needs to strengthen the brand image of the team through product appearance design, and enhance the exposure and recognition in global events.
The existing products lack the depth of brand visual binding, and it is difficult to form memory points in the event scene.
solution
1. Precise adaptive device protection:
3D scanning technology is used to model the sports equipment and custom EVA lined cutting slots ensure that each piece of equipment can be fixed "zero shake" to avoid collisions and wear during transportation.
ISTA 3A certified shock resistance testing ensures that the storage system provides reliable protection under extreme conditions.
2. Brand visual depth binding:
Laser engraving technology is used on the outside of the storage bag to accurately present the team badge and slogan to enhance brand recognition and professional image.
The outer fabric is made of wear-resistant and water-resistant material, which can be used in multi-climate environment to ensure the durability and beauty of the product in outdoor events.
3. Multi-functional partition design:
Built-in detachable net and accessories layer, easy for athletes to quickly access the screwdriver, dart needle and other small tools, improve the use of efficiency.
The external portable handle and shoulder strap are added to meet the carrying needs in different scenarios.
Results and market response
1. Industry recognition:
The products have become the official designated equipment for many events such as the European Darts League and the global Extreme Sports Championship, with annual shipments exceeding 120,000 pieces.
The customer's overseas distribution channels have expanded to 40 countries, and the brand's global influence has significantly increased.
2. User feedback:
Athlete's comment: "The bag not only protects my equipment, but also makes me feel more like I belong on the field."
The event organizer commented: "This product perfectly solves the pain points of equipment transportation and becomes the standard equipment of the event organization."
3. Commercial value:
The annual revenue of customer accessories products increased by 25%, and the brand premium ability was significantly enhanced.
The project led to subsequent collaborations, including the development of customized storage solutions for other sports categories, such as golf and tennis.
Core value extraction
1. Technical advantages:
3D modeling + EVA precision cutting, to achieve "zero shaking" fixed instruments, anti-impact performance of the industry leader.
Laser engraving + wear-resistant waterproof material to meet the dual needs of brand vision and durability.
2. Market value:
Through the event exposure and user reputation, promote the global layout of the brand.
Improve product premium with functional innovation to help customers grow revenue.
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