Customer pain point 1. Insufficient scenario adaptation:High-end tablet users are mainly business people, and they need to carry tablets, keyboards, chargers, documents and other items at the same time in the travel scenario. The lack of multi-functi...
Customer pain point
1. Insufficient scenario adaptation:
High-end tablet users are mainly business people, and they need to carry tablets, keyboards, chargers, documents and other items at the same time in the travel scenario. The lack of multi-functional partition of the traditional protective case leads to inconvenient storage and low efficiency.
The existing accessories cannot meet the comprehensive needs of business people for portability, functionality and aesthetics.
2. High design accuracy requirements:
The brand requires the accessories to be highly consistent with the design language of the flagship tablet, including details such as material, color matching, and lines, and the error should be controlled within 0.5mm to ensure the overall texture of the product.
Traditional manufacturing processes are difficult to achieve high-precision matching, affecting user experience and brand image.
solution
1. Scenario-based function integration:
Magnetic card layer: Develop fast access card to support efficient operation in travel scenarios.
Hidden data cable slot: Optimize the internal space design and add a hidden cable storage area to avoid cable entanglement.
Multi-function partition: Re-layout of the internal layout, can accommodate the tablet, keyboard, power adapter, the overall thickness is reduced by 15%, improve portability.
2. Millimeter precision manufacturing:
3D data synchronization: Deep cooperation with the customer ID design team to share the 3D model data of the device to ensure that the storage bag fully matches the tablet size and curvature.
CNC engraving mold: The use of high-precision CNC machining technology, to achieve error < 0.5mm seamless fit, improve product texture and user experience.
3. Material and process upgrade:
Shock-proof EVA lining: Built-in honeycomb buffer layer, through the 1.5m drop test, to ensure equipment safety.
High-end surface treatment: Select the same metal gray color as the plate, the surface is covered with matte coating to enhance the business texture.
Results and market response
1. Business performance:
products with the customer's flagship tablet global debut, the annual sales of a single product exceeded 800,000 pieces, becoming an explosive accessories products.
Drive customer accessories revenue growth of 35%, significantly improve the brand premium ability.
2. User feedback:
Business user review: "This bag is the perfect solution for my travel needs. It is lightweight and easy to fit, and the design is very advanced."
Technology media commented: "The combination of functionality and design aesthetics is just right, is the ideal partner for high-end tablets."
3. Industry recognition:
The product was nominated for the "CES Innovation Award" and became the benchmark product in the field of high-end tablet accessories.
The project led to subsequent collaborations, including the development of customized storage solutions for other consumer electronics categories, such as laptops and smart wearables.
Core value extraction
1. Technical advantages:
3D data synchronization + CNC engraving mold, to achieve millimeter-level precision manufacturing, to ensure that products and equipment seamless fit.
Shock-proof EVA lining + multi-functional partition design to meet the protection and storage needs in business scenarios.
2. Market value:
Through functional innovation and design upgrade, the competitiveness and market share of customers' accessories products are significantly improved.
With high-precision manufacturing capabilities to win the trust of the head brand, lay a leading position in the industry.
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